INEEDIT is an IDEAS LABORATORY focused on product strategy and innovation.
We define ourselves as DESIGN & USER THINKERS, experts in product innovation based on the observation of USER-PRODUCT-BRAND relationships. We apply 360 degree vision (user, technology, business, design) to identify OPPORTUNITIES and define new product CONCEPTS.
IDPA International Design Press Agency is a Public Relations, Press and Communications Agency specialised in the field of design. It came into being in February 1989 to fill the communications gap in the existing press panorama as regards the world of design, and had a clear objective: bringing designers and design companies closer to the press in general. IDPA acts as a link between its clients and national and international media outlets, with a responsive and comprehensive mechanism that enables continuous and direct contact and incites media outlets' interest in innovations in Spanish and international design. Equally, IDPA has gradually consolidated itself as a Public Relations and Communications agency, as the organiser and co-ordinator of social and cultural events in different fields.