NOCILLA Packaging. The challenge here was to revamp a product packaging that had become a veritable icon in Spanish homes over recent years. The product itself, the highly popular cocoa-based spread known as Nocilla, has undergone many changes as regards both ingredients and flavour, but the packaging had remained the same - a glass tumbler that may still be used once the product has been consumed - due to the fact that Nutrexpa had based a great deal of its advertising on the added value of this free gift. Industrial requirements involved using plastic packaging and the initial approach was based on a design that closely resembled the original glass tumbler. When we first became involved, the newly-designed packaging was already on the market. Whilst this initial approach was reminiscent of the original glass tumbler, it also made use of the latest expressive and decorative possibilities that are available through modern injected packaging. Its spreading shape, starting from an elliptical base and rising to a circular rim, allows various decorative elements to be incorporated into a single packaging unit, and features a clear ergonomic design that permits the packaging to be held easily in one hand. Likewise, its shape also allows for an optimal use of space between the packaging units during the industrial production process, since the circular rim permits the product to fill the packaging neatly, and provides an ideal surface for graphic applications, the whole item being further enhanced by a moulded lid that enables retail outlets to stack the product in a safe and secure manner. The sliver labelling system enhances the shape, optimises the space for graphic and text messages and is aesthetically far superior to the traditional double-sided adhesive labelling, providing a veritable graphic palette with considerable freedom of movement and communication. Produce: Nutrexpa Year of design: 2004 Year of production: 2005. Designed by Josep LLuscà.